Marketfish Sets Security and Online Privacy Standards in List ...

SEATTLE, WA, Sep 13, 2011 (MARKETWIRE around COMTEX) ?
Marketfish, a self-service lead era height for list
marketing, now announced dual new affiliations that position the
company as a explorer in certainty and online remoteness in list
marketing. Now TRUSTe-certified and a member of a Online Trust
Alliance (OTA), Marketfish tackles some of a industry?s most
complex business hurdles with a joining to best practices in
securing patron information and ensuring privacy.

Privacy issues have historically tormented a list selling industry,
causing widespread distrust among targeted customers. In an bid to
stem these sentiments and revive patron trust, Marketfish has
aligned with TRUSTe, a heading Internet remoteness services and seal
provider, and OTA, a tellurian attention organisation committed to
advancing best practices and enhancing consumer trust in online
services.

?Our alliances with TRUSTe and OTA simulate a invariable commitment
to gripping patron information secure,? pronounced Dave Scott, CEO of Marketfish.
?With a TRUSTe acceptance and OTA membership, we are pulling the
parameters of a list selling attention as a whole to spin safer
and adopt tolerable best practices and transparency.?

?Our organisation with OTA and TRUSTe move extensive value to
Marketfish and a customers,? pronounced David Fowler, arch privacy
officer of Marketfish. ?By aligning with a OTA and TRUSTe
principles, we illustrate a low joining to privacy, and take a
proactive position in reforming a complexities compared with
ensuring privacy.?

OTA develops and advocates policies, procedures and best practices
around remoteness for organizations, brands and consumers. As a member
of OTA, Marketfish will attend in a ongoing attention dialogue
around these vicious issues.

?Data breaches, miss of information stewardship and rapist activity plague
the expansion and vitality of online services,? pronounced Craig Spiezle,
president and executive executive of a OTA. ?As Marketfish looks to
deliver devoted communications to yield value to consumers and
brands, they?ve indicated, by their leadership, that trust is a
key member in their efforts. Their appearance is vicious to the
trust ecosystem, that in spin is a substructure of a online
economy.?

TRUSTe provides Internet remoteness acceptance and compliance
solutions to assistance businesses foster online reserve and trust. The
TRUSTe trustmark guarantees that a company?s information government policies
and procedures have been reviewed and accommodate TRUSTe?s program
standards, that are formed on a multiple of remoteness frameworks
such as a US-EU Safe Harbor, regulatory discipline such as a Fair
Information Practice Principles, attention standards and reports, such
as a National Institute of Standards and Technology remoteness and
security report, and customer and consultant review. By displaying the
TRUSTe trustmark, Marketfish signals a loyalty to ensuring the
privacy and certainty of a customers, providing them with an
important value proposition.

?Being means to safeguard remoteness is generally vicious to both our
clients and eventually a businesses and finish users they serve,? said
Fran Maier, President of TRUSTe. ?By aligning Marketfish with
industry best practices, a business and their finish users feel more
comfortable, eventually benefiting from increasing uptake in the
offers presented them.?

About Marketfish (
http://www.marketfish.com/ )
Marketfish is a 100%
self-service lead era platform. The use creates building and
executing targeted list selling campaigns discerning and easy. With more
than 250 demographic categories to select from, Marketfish?s
cloud-based height enables users to strech their ideal assembly in
seconds, build a campaign, and afterwards lane opening regulating real-time
data. With a pay-by-campaign model, users usually compensate for what they use.
Founded in 2008, Seattle-based Marketfish is now saved by
Rustic Canyon Partners, Javelin Venture Partners, and Accelerator
Ventures. For some-more information or a giveaway exam expostulate of a platform,
please visit
www.marketfish.com .

About TRUSTe (
www.truste.com )
TRUSTe is a heading online privacy
solutions provider and provides a extended apartment of remoteness services to
help businesses build trust and boost rendezvous opposite all of
their online channels ? including websites, mobile applications,
advertising, cloud services, business analytics and email marketing.
Over 4,000 web properties including those from tip companies like
Apple, ATT, Disney, eBay, Facebook, HP, Microsoft, Nationwide,
Pfizer and Yelp rest on TRUSTe to safeguard correspondence with elaborating and
complex remoteness requirements. TRUSTe?s mission, formed on a ?Truth in
Privacy? framework, is laid on a plain substructure of transparency,
choice and burden per a collection and use of
personal information. TRUSTe?s remoteness pointer is famous and trusted
by millions of consumers as a pointer of obliged remoteness practices.
For additional information on TRUSTe and a offerings, greatfully visit

http://www.truste.com .

About a Online Trust Alliance (
https://otalliance.org )
As a member
based non-profit, OTA?s idea is to rise and disciple best
practices, training and open process that lessen emerging
privacy, temperament and certainty threats to online services, brands,
government, organizations and consumers. OTA?s idea is to increase
consumer protection, clarity and control of their information and
online activities, thereby enhancing online trust, confidence, and
the long-term vitality and creation of Internet formed services.

          Media Contact         Jennifer Rivera Ridless         BOCA Communications         Email Contact         +1-415-738-7718 x5 

SOURCE: Marketfish

  http://www2.marketwire.com/mw/emailprcntct?id=EAE4EC50006CEC60 

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