Baseline, Accel Put $15M In Online Privacy Certification Company TRUSTe

Online privacy certification company TRUSTe has raised $15 million in Series C funding led by Baseline Ventures with existing investors Accel Partners, DAG Ventures and Jafco Ventures participating. This brings TRUSTe's total funding to $37 million. TRUSTe certifies that companies are meeting online privacy standards for consumers. Websites which are certified by the company bear a "trustmark," indicating that the site is secure. TRUSTe says more than 82 percent of consumers who recognize TRUSTe?s privacy seal use it to decide how and when to disclose personal information. TRUSTe was actually a not-for-profit venture until 2008 when the company changed its business model.

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