With $2.1M From True Ventures (And Others), TripleLift Builds Ads From A Brand?s Trending Images

TripleLift is a New York City-based startup aiming to help advertisers embrace what Chief Strategy Officer Ari Lewine calls "the rise of the visual web." "The web is increasingly dominated by images, and images are quickly becoming the primary currency with which brands communicate with their potential customers," CEO Eric Berry told me in an email. "TripleLift identifies how consumers engage with brands across the web and uses that data to create more relevant and effective advertising. "

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