Flipboard launches a fully localized edition of its app for Japan

Flipboard announced that it is adding audio to its blockbuster social magazine but another important detail that the company also revealed today is that it is launching a fully localized app in Japan, as it continues to tap into international demand for the service

Japan will be the second Asian market to get its own local app ? following the launch in China last December ? and the move sees the company focus in on the country?s growing market, where smartphone device owner grew 28 percent in the last quarter.

There are plenty of ingredients for success in Japan. Apple?s products are particularly popular in there, and the iPhone was the biggest selling smartphone in 2011, selling more than 7 million units.

Equally, looking at rival products, Japan has plenty of scope for Flipboard to develop.?The country is Evernote?s second largest market, for example, where it has upwards of 6 million users there, demonstrating a healthy interest in content-related apps and services.

The upcoming launch of Android app will also be a key initiative in Japan, where the Google-owned operating system accounts for 61 percent of active devices, according to a recent comScore study.

Flipboard CEO Mark McCue recently revealed that the number of downloads in China is close to surpassing the US, and the company is focused on tapping into international potential, as other popular apps are doing too.

Flipboard is yet to provide further details of content partnerships in Japan, however we?ve contacted the company to ascertain more information about the new launch.

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